Synergy Sessions- New Orleans 2008

For the last ten years selling vehicles online has been about posting inventory and putting a low price on that inventory to get the attention of the prospective online auto shopper. Then came pop-up coupons on dealer websites offering a $200 or more discount to entice buyers to give up their contact information. These strategies focus on inventory and price, inventory and price, inventory and price. Aren't you getting tired of all that? Once you have trained the customer to focus on price it becomes difficult to change the topic to anything else.

Lets pause a minute to look at some industry stats from recent studies:

Of one million car leads submitted 45% did not convert to a sale
Of all the leads that converted to a sale, 90% of those leads closed at a dealer other than the one who got the lead initially
Over 80% of customers who get a price quote will shop that price quote

What these stats say is that the customer is flexible on the dealership they buy from, the vehicle they want to purchase and they will shop any price given to them. When they change vehicles as many do, the price they pay changes too, and that gives sellers flexibility for profits.

We all know that the customers leaving dealerships the happiest are not always the ones who paid the lowest price. If that is the case, why aren't dealers focusing more on getting customers in the door with a different value proposition? That is exactly what the Synergy Sessions Event will address in New Orleans.

This Synergy Sessions Event is one of the few automotive training sessions that include one of the top trainers from Franklin Covey, DeVerl Austin. The book "7 Habits of Highly Effective People" by Stephen R. Covey has literally changed the world for many of those who have read the book. It is a course in re-adjusting how you look at and manage your activities, goals and personal life.

National trainer, Sean V. Bradley has taken many of the lessons from this book and developed his Franklin Covey influenced presentation,"7 Habits of Highly Effective Online Dealerships." It will be released to the world exclusively at this Synergy Sessions Event, and highlights will be included in the Workshop Manual all attendees will receive. Whether you are in the Sales or Fixed Operations area this information will be of benefit to you. This is just one more reason to be here with us in New Orleans.

Here is some of the information attendees will bring home with them from this event:

How to leverage the latest technologies and networks to build relationships with prospects and show them there are ways to get a great deal and a great experience.
How to influence the "word of mouth" buzz about your dealership
Managing and promoting your online inventory to create value selling opportunities
Learn how to make all your sales and service staff accountable to your customers
Learn to use the power of online social networks
Create a greater online "value proposition" for auto shoppers
Manage leads in a smart tactical fashion
Build your special finance business with just a few small changes
Increase the service contact penetration rate for online customers

If your team leaves learning just three or four of these ways to build business it could impact your business volume to the tune of hundreds of thousands of dollars.

Who should attend this event?

Dealer Principal	General Manager
Sales Manager	Used Car Manager
Internet Sales Manager	Business Manager
Special Finance Manager	eCommerce Director
Service Managers	Service Advisers
Business Development Staff	Customer Resource Center Staff

For Event Information and Registration Call 888-815-4417

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